Claudia Batten – Kiwi Hero!

Claudia Batten is a nice Kiwi girl, whose role is the New Zealand Trade & Enterprise Regional Director for North America, supporting New Zealand businesses as they grow internationallyClaudia-Batten into the market.

She oversees key relationships across the US, Canada and Mexico, and is responsible for operations in New York, Los Angeles, San Francisco, Washington DC, Vancouver and Mexico City.

Claudia has spent over 15 years in the technology sector and was part of the founding team of Massive, a first of its kind network for advertising in video games which was sold to Microsoft in 2006.

In 2009, she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing. French company Havas bought a majority interest in the agency in 2012. In 2014 Claudia co-founded Broadli to redefine how we use digital connectivity to power networking.

She has this amazing concept called “Squiggles” and I really like this quote of hers describing what I call the Iterative Process”:

“A series of mistakes that helps us figure out how to make it all work”

…and another quote from one of her professors that describes the process of scaling up, where he says: “Its just like when you are drunk, you are at your front door and you try to put your key in the door…and you miss…”

“It’s the constant re-calibration to make the key fit into the keyhole”


Want to know more?  email me.


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