Three things to do when recruiting Minions to help you in your projects

  • Think carefully about what is the purpose of the work you want done.  Think about the sort of person who would be ideal for you to be working with. Think and write down your clear and measurable objective4 types of communications.  Have that paper handy when you meet with prospective minions.
  • Maintain control.  Stay in charge. Set the agenda.  Outline the process by saying: This is how we do this. Don’t let them dominate you or take your artistic control away. This is your project, your dream, nobody else’s. Defend your artistic ownership passionately and vigorously.  If someone tries to override you or take your dream away from you, get them out of your space. Tell them you don’t want to work with them.  Remember, you only need minions.
  • Protect your IP and commercially sensitive information.  Get your confidentiality agreement ready before you share any commercially sensitive information or intellectual property.  Protect your  project.  Protect yourself.  Protect your dreams. Download your Confidentiality_Agreement.  Be prepared.



Don’t Give Up.

Leadership of the things that matter to you…and sometimes only you, is a tough path.

Don’t give up.

Scar tissue is much stronger than normal skin.

You are stronger when you stop carrying your pain around with you.

Don’t give up.

Marrickville Business Association: Westpac Wednesday: ‘How to make Money from your Passion!’

I facilitated an amazing workshop the other night at Marrickville Business Association Westpac Wednesday,  with a bunch of amazing SME business owners. (thanks to John Wheelan of MBA  and Peta Cruikshank, manager of Marrickville Westpac for actually caring about and getting out and supporting local business owners!)

We explored: 

… what our Passion in our business is,

…what we can do that’s better and different to everyone else in our market,

…and what our economic engine is….

….a la Jim Collin’s Hedgehog Concept.

We had some amazing insights:

  • A woman who came looking for more confidence in her new business, clarified her Passion and then stumbled across her killer, unfair advantage over her competition.
  • An online business owner who shared that she couldn’t stop talking about her Passion and realised that she is doing nothing about creating content on social media,even though that is her biggest strength.\
  • A Manager who distinguished and articulated her Passion, her “Best at” and her economic engine…and who is now Consciously Competent rather than Unconsciously Competent – a huge difference!

    Amazing what a difference, taking some time aside together, and putting our attention upon some serious distinctions makes!

How to Make Money from your Passion. You don’t want to forget this!

A business enterprise manager in a small mining town in New Zealand once told me something that made a lot of sense.

She had come from a background of working in Social Enterprises and she said something to me that made a lot of sense.

“You know, small business owners expect so little from their businesses and they seem to lack passion” she told me. “In the social arena, people are so passionate and so hard working for what they believe in, they usually gladly burn themselves out.”

“So why do you think that happens?” I asked her, suspecting she had figured something important outTreadmill.

“I bet it’s because in their first two years of business, there’s just so much compliance, so much set up, so much output, they get overwhelmed by it all and simply forget why they started their business in the first place.”

Has this happened to you?

Have you been so busy building your business, that you have forgotten why you have originally started this enterprise?

Are you like the person, who left their job so they could start a business where they could have more time with their family and they end up working 7 days a week?
Think about what you are passionate about in your business.

When you clearly remember this, write it down.  You don’t want to forget this.

The next step is to clarify and define what you can do that’s different and better than anyone else and that is something that expresses your passion.

There are plenty of “Me too” businesses that deliver the same Product & Service in the same way with the same result.  Most of them are fading ito the yellow pages with all their competition, doing the same old, same old.  What can you deliver with passion, that is different, that serves the customer’s needs in a different and better way than anyone else?  What can you do that’s unique?
When you clearly remember this, write it down.  You don’t want to forget this.

And finally, have you ever see someone putting their focus on parts of their business that are not the part that makes the money – have you been into a business lately with staff who are looking for the easiest way out to deal with customers?  Or the easiest way to do a job.  And they spend their time and effort on that, not on things that make money?  Have you seen that lately?

Is that a business owner who is focusing on the important things?  Or is this someone who is tolerating destructive behavior in order to keep the peace?  What is going to make the money?

It’s important to figure this out for your business.  The Commonwealth bank last year gave Kiwi CEO Ralph Norris a huge payout handshake for getting the bank into number one rating in customer service.  The other banks must have known they were on a winner, because there was a real fight for that number one position.

What’s your economic engine?  What is going to drive the money making engine in your business?

When you clearly remember this, write it down.  You don’t want to forget this.Hedgehog Concept 1

Hey – if you have forgotten why you started your business – it’s not too late.

By answering these three questions, you have come a long way forward from simply not knowing and just working harder to keep getting the same old, same old results.

Good luck with this and if you need some help, give us a call.

The Methodology for this process lies in Jim Collin’s Hedgehog Concept.

You can hear what it’s about from the Maestro’s mouth here.

If you want some help clarifying this for yourself – email me.

Learn from Bob’s Hedgehog Concept.

When “Bob” bought his business and property, he set about creating his strategy for turning his passion into making money.

We used the “Hedgehog Concept” from Jim Collin’s book, “Good to Great”

Firstly, he clarified his Passion to:

Developing a business and property that is fun, full of hospitality and attracts travellers from all over the world.

Then he looked at what he could be “


Best in the world at”

Home comforts for Travellers.  

The he looked hard and long at the books and the cash-flow needs and then came up with the “Economic Engine”; the critical number that was needed to drive the business’s cash flow.

“100% occupancy all year round.”

Simple strategies are most often the best strategies.  When times get complex, there’s nothing like a simple strategy to help you get things back on track.

Bob has done well out of this strategy.  It’s four years on and he has a thriving business and a property that’s increased significantly in value.

He said to me:  

“It’s great to be doing something I love.  Every day never feels like work, just fun.”

If you want some support articulating your “Hedgehog Concept”, email me.

Figuring out Your Hedgehog Concept.

When Michaleangelo was asked how he knew how to sculpt such beautiful figures out of marble, he said:

“The statue already exists, whole and complete, within the stone.  

All I do is chip away everything that is not the statue”

And your life’s work, and your business’s real business,

Already exists, whole and complete, out of your sight,

below the radar, somewhere you have never seen.

That’s why processes like the Hedgehog concept are so useful.

They bring up your treasures, from the depths, up to the surface.

They name the intangible, articulate what lies in your being.

Based on an ancient Greek fable that distingushed between two animals:

The fox, who knew a lot of small things, who raced around using their energy up being busy pushing lots of small ideas ahead……

and the Hedgehog, who knew a lot about one big thing.  Who focused on that one thing and did that better than anyone else.

In any race, the Hedgehog would win from the fox.

The Hedgehog concept is something that is distilled from complexity

to something that is simple, but that reflects penetrating insight and understanding.

Here’s Jim Collins to talk about what your Hedgehog Concept is. 

If you are serious about uncovering your hedgehog concept – Email me.

We are all full of it.

That’s right.

I am.Fake people

You are.

Your friends are.

The people you admire are.

The people you live your life based upon what you think their lives are about are.

– Everybody.

No exceptions.

It’s one of the things we have in common in being human.

We are all full of it.Don't say that

…and when you admit that – you are free to do something different.

…but if you fight that, try to justify that, try to avoid that…

Then you are really full of it.

If you can’t admit you are full of it…you are stuck firmly in being full of it.

AA has it right.

You are an alcoholic right up until you admit that you are.

Then you have a choice about it.

A nun once told me this joke:

Q: How come angels can fly?

A: Because they take themselves so lightly!

Time to let go lightly of being righteous  and start to hang on tightly to the things that are really important to us:

Our goals, dreams, values and aspirations!

Psst! – want to do something important? Let me know.

It is what it is.

To make sense of our world,

to protect our children,

…and to teach them how to be safe,

we develop a simplistic system of catagorising the world that’s called “Dualism”

That is, 

Something has to be good…or bad.

Something has to be right…or wrong.

Something has to be better than…or less than.

…and this serves the objective of making sense, protecting our young and giving them a structure so they can protect themselves.

The cost of this however, is that we limit our perception of “reality” by putting it into a box, that has six sides:

Good/Bad, Right/Wrong, Better Than/Less Than.Life gets better

And when we have complex business and social problems to solve, we often only look for the solution within that box.

Anything new, anything innovative, anything fresh, anything effective anything honest and authentic – comes when you think outside of this box.

So, the next time you have to come up with a creative solution,

Acknowledge the box you have been trained to think within,

grow up, and start seeing things for what they are,

beyond your perception fence of Good/Bad, Right/Wrong, Better Than/Less Than.

Hey – wanna think outside of your box? – let me know